The benefits of a mobile friendly site are varied and powerful. The number of mobile users is steadily rising every year, and you need to create a mobile site if you are going to stand a chance in your niche. Mobile sites are also essential if you run a physical business because many people will find your business through your mobile site.
Easy to Load
Smartphones are fairly powerful devices, but it can still take a few seconds for an entire desktop site to load. That may not seem like a long time, but mobile sites load in about one or two seconds, and people are not interested in waiting a long time to see your website. Many mobile users will actually leave your page because it isn’t loading.
Using a mobile site means that more people will initially stay on your page because it will load quickly enough for them.
Easy to Read
Most desktop sites are made with a relatively small font size that is great for desktop websites. These websites are easy to skim and read on a desktop, but they are very small on a mobile device. Most users need to enlarge your website to read the text, and this can be very annoying.
A mobile site uses text that is large enough for a smartphone. The user does not need to enlarge the page, and this allows him or her to easily read what is on your site. This means your site will have a higher retention rate, and people will appreciate you for making your website as easy as possible to navigate.
Better Search Engine Ranking
The search engines use hundreds of different factors to determine who is at the top of the rankings. If someone is searching with a mobile browser, then one of those factors is whether you have a mobile site attached to your main site. Having a mobile site means that you have a better chance of getting a high ranking for your website.
Physical Business Benefits
If you are competing solely online, then a mobile site can be very beneficial. At the same time, physical business owners may get the best business boost from a mobile site. Most smartphone users searching for a business want to visit that business right now. For example, someone looking for a restaurant is probably doing so because he or she is hungry and wants to find somewhere to eat.
The mobile crowd is characterized by the ability to move. Desktop users cannot move from their spot, but mobile users are typically walking around and want to find somewhere new. Having a mobile site for your business improves the chances of being found through a search engine, and people will appreciate your website because it caters to their needs. This translates into more people and better business.
There are many benefits to having a mobile friendly site. Your website is easier to use for smartphone users, there is a better chance that your website will be featured in a prominent position on the search engine and people will be more willing to visit your physical business. If you don’t have a mobile site now, then you should consider getting one right away.